Also, in the land of no Trademarks, if one place (guesthouse, travel agency) appears in the Lonely Planet then 3 others will change their name and proudly tell people that they are featured in the LP. This was also the case at the guesthouse we ended up staying at last night. The guy showed me the book highlighted with the name but not for too long. We've passed some legit places that have huge signs saying "The REAL so and so.".

And you can buy knock-off books for really cheap. And knock-off Lonely Planets. We bought the Vietnam one.